The Ultimate Smoker and Grill attracts attention wherever it goes. Designed for brand performance, shortly after setup it becomes the center of attention and we often make headlines everywhere we go, delivering brand recognition and publicity.
The Rib Whisperer - otherwise known as Trace Arnold - helped The Broadcast TV kick off their week long series of TURKEY by showing them how the BBQ boys do it.
AUSTIN, TX – As we have seen this season, many Texas High School Football fans tailgate pregame. Some of the best we have seen this year were at Southlake Carroll and San Marcos. However, the History Channel has taken it to the next level, their road tour will be at the University of Texas this weekend. The HISTORY® All-American Tailgate Tour hit the road this fall with the 80–foot long Ultimate Smoker and Grill, bringing its tasty BBQ to the biggest college games of the season. The giant grill has the capacity to cook up to 2,000 pounds of meat at once. This finger lickin’ BBQ is provided by pitmaster Trace “The Rib Whisperer” Arnold of 3 Stacks Smoke & Tap House located in Frisco, TX. Read more >>
The aroma of smoked sausages, hamburgers and hotdogs wafted from an 80-foot-long grill stationed near Gate 2 of the Stephen C. O’Connell Center on Saturday. The “Ultimate Smoker and Grill” cooked up enough for 5,000 Gator fans at the HISTORY All-American Tailgate Tour event, hosted by the History channel. UF was the fourth stop on the tailgate tour, which included five other universities. The grill was operated by Trace “Rib Whisperer” Arnold. Arnold became involved in the event after History reached out to him to bring his grill on the tour. Arnold said he can typically cook 1,000 hotdogs, 500 hamburgers or 200 16-ounce steaks simultaneously. Arnold gave fans a preview of his expertise by offering free smoked sausages. “It’s History’s way of giving back to the people and the colleges…and saying thanks to the people watching the shows,” Arnold said. Arnold said the spirit of tailgating is what urged him to participate in the tour. Read more >>
Saturday marks the first of six stops on the History All-American Tailgate Tour during the 2014 college football season. Manning the grill for three hours was a team led by Trace Arnold, known around the country as the “Rib Whisperer.” Read more here.
The All-American Tailgate Tour is a cross-country road trip that will stop at each of the six campuses – Auburn, Florida,Florida State, Ohio State, Michigan and Texas – to honor the longstanding American tradition of college football and celebrate HISTORY's loyal fans by bringing them an interactive, engaging experience in their own backyards. Read more here.
The Ultimate Smoker and Grill has been commandeered yet again by the History Channel to embark on the History Fall College Tailgate Tour. Read more on the Sports Biz. College football is a deeply rooted American tradition, and HISTORY is thrilled to honor that with the All-American Tailgate Tour,” said Samantha Maltin, SVP HISTORY Marketing. “The tour is a great platform for us to reach millennials and provide them with an engaging brand experience that transcends the TV screen.
It's going to be a real sausage fest in Union Square tomorrow when an 80-foot long smoker and grill rolls in to dish out some free tubed meat products. That would be part of HISTORY®'s ("Channel") NYC edition of the Cross-County Cookout, which has been traveling to music festivals and other events since the end of May. Yes, it's all a big promotion of the channel's TV lineup—which has been transformed from a constant rotation of WWII documentaries to reality-style shows about gator wranglers—but hey: free sausage! Read more...
Trace "Rib Whisperer" Arnold shows us around the History Channel's Cross-Country Cookout! This giant semi-turned-smoker-and-grill cooks up delicious food for fans around the country. Trace tells us all about it and he even gave us free wings afterwards! Thanks, Trace!
Watch Trace Arnold, the Rob Whisperer, as he wakes up Tennessee and the 2014 CMA Music Festival with his Ultimate SMoker and Grill.