Partner With Us

Put your brand where the smoke is.

For 30 years, The Ultimate Smoker & Grill has rolled into America's biggest events with national brands along for the ride. When we pull in, the crowd follows the smoke, and your brand is right in the middle of it.

The Ultimate Smoker & Grill Logo

Follow the Smoke

Nobody strolls past 76 ft 8 in of live fire, hot food, music and a giant screen. People stop, eat, take pictures and hang around. That's real time with your brand, not a logo they scroll past.

76 FT 8 IN

Of live fire

Watch the 10-minute tour of the rig →

The full Ultimate Smoker and Grill rig

Sausages on the smoker racks

2,000+ LBS

In the smoker

The 13 x 7 ft screen running live football

13 x 7 FT

Screen

Guests up on the rig deck

ONBOARD

Kitchen and VIP deck

The rig set up on its own

SELF-CONTAINED

We bring our own power and water

Your Brand, On Board

On the screen. On the rig. In people's hands. In everything we shoot at every stop.

Every partnership is built around your brand. Reach out and we'll show you what's possible.

Smoked brisket sample boxes

Whole chickens in the smoker

Partner flags going up on the rig

Sliced brisket on the board

The 30th Anniversary Tour Hits the Road in 2027

Festivals, races, rodeos and game days across the country, with cameras rolling at every stop.

Who's Ridden With Us

NBC / Peacock logo
Big Ten logo
History logo
Pepcid logo
Tyson logo
Mrs Baird's logo

Pitmasters of The Ultimate Smoker and Grill

The Pitmasters

Trace Arnold, "The Rib Whisperer," and pitmaster and live-fire chef Brendan Lamb have cooked their way onto Food Network, History Channel and Travel Channel. They run the fire and host your guests.

Let's Light the Fires

Tell us about your brand and the events you're eyeing. Trace will get back to you directly.

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